The Head of Tiltrotor Marketing at Leonardo describes the world’s first commercial tiltrotor. In the news, a United stationary tail strike, Congress steps in on the controversial FAA flight training policy, DOJ files an antitrust suit over the American Airlines-JetBlue alliance, an industry-wide no-fly list is proposed, and Rolls-Royce wins the contract to re-engine the B-52 fleet.
William M. (Bill) Sunick is Head of Tiltrotor Marketing at Leonardo. Their AW609 is the first commercial tiltrotor to enter the market and the world’s first pressurized cabin tiltrotor. The AW609 is well-positioned to serve a number of markets, including VIP, corporate, search and rescue, emergency medical services, and offshore energy exploration, as well as government roles.
Bill describes how the AW609 tiltrotor was designed to commercial standards, and how it offers the speed, range, and altitude of a fixed-wing turboprop airplane with the vertical take-off and landing versatility of a helicopter. We learn that the lower vibratory environment and pressurized cabin of this tiltrotor offer advantages for medical flights. Bill explains the FAA certification requirements for this aircraft, which falls into the new Powered Lift category.
Bill is responsible for the development of marketing and business strategies that create new opportunities, shape emerging markets, and influence customer thinking and actions. Prior to joining Leonardo Helicopters, Bill held numerous leadership positions at The Boeing Company within Strategy, Marketing, Sales, Market Development, and Engineering. He was also a member of the Presidential Helicopter team while at Sikorsky Aircraft in 1992.
Bill’s educational background includes a bachelor’s degree in Mechanical Engineering from Drexel University and a master of business administration degree in Marketing from Saint Joseph’s University.
A United Airlines Boeing 737-900ER experienced a “stationary tail strike” on the ground at Lewiston (LWS Idaho) after a flight from LAX. United explained:
United flight 2509 flying from Los Angeles, California to Lewiston, Idaho landed without incident. Due to a shift in weight and balance during the offloading process, the tail of the aircraft tipped backward. No injuries were reported among our customers, crew or ground personnel. The return flight was on a different aircraft as originally planned.
See Boeing Tail Strike Avoidance for takeoff and landing risk factors.
The U.S. House of Representatives approved a bipartisan amendment to the National Defense Authorization Act (NDAA) that clarifies that a flight instructor providing student instruction, flight instruction, or flight training shall not be deemed to be operating an aircraft carrying persons or property for compensation or hire. If passed, this would reverse the FAA’s recent flight training policy for certain types of aircraft.
Justice Department Sues to Block Unprecedented Domestic Alliance Between American Airlines and JetBlue
The DOJ claims the American Airlines-JetBlue Northeast Alliance eliminates competition in New York and Boston and harms air travelers nationwide:
The U.S. Department of Justice, together with Attorneys General in six states and the District of Columbia, sued today [September 21, 2021] in the District of Massachusetts to block an unprecedented series of agreements between American Airlines and JetBlue through which the two airlines will consolidate their operations in Boston and New York City. The civil antitrust complaint alleges that this extensive combination, which they call the “Northeast Alliance,” will not only eliminate important competition in these cities, but will also harm air travelers across the country by significantly diminishing JetBlue’s incentive to compete with American elsewhere, further consolidating an already highly concentrated industry.
American Airlines CEO Doug Parker said, “They’re wrong and we’ll prove it. It’s entirely pro-competitive.” Parker argued that the alliance allows the two airlines to compete against Delta and United, which are largely entrenched in the Northeast market, while American and JetBlue would otherwise not be able to mount enough of an offense on their own.
Delta is suggesting a national “no-fly” list (different from the government’s No-Fly List, which is terror-based). Delta’s own blacklist includes more than 1,600 people. A Delta VP said their list doesn’t work if the person can just hop on another carrier.
In this deal, Bamboo Airways will purchase nearly $2 billion worth of General Electric GEnx engines to power Boeing 787-9 Dreamliner aircraft. The Rolls-Royce Trent 1000 and General Electric GEnx-1B compete on the 787. Bamboo will operate its Dreamliner fleet on non-stop routes between Vietnam and the United States.
The U.S. Air Force selected Rolls-Royce’s North American division to re-engine the fleet of B-52H bombers with F130 engines. The Drive reports: “Rolls-Royce’s new contract from the Air Force is valued at $500,870,458 over the next six years but could grow to over $2.6 billion if all of its options are exercised.” Work will be performed at the Rolls-Royce facility in Indianapolis and is expected to be completed by September 2038.